The Next Agri Economy
Reframing Agriculture as an Information Economy
A wave of new digital technologies is coming to the food and fibre sector. Big data and advanced algorithms, the Internet of living things, farm robotics, and genomics are some of the innovations now turning agriculture into an information-intensive economy.
That is why we expect to see value accruing to leading users of big data and decision technologies at the expense of laggards.
Agri-food companies are exploiting more data, more effectively with our help, adding millions of dollars to the bottom line: making better investment decisions, gaining market advantage, boosting productivity, and reducing risk.