Data Analytics as a 
competitive weapon

Harnessing Data in Agri-Foods

Many companies suffer from the “data rich – information poor – decision deficient” syndrome.

Management may have all the raw data they will ever need stored on servers or in the Cloud.  But unless that data can be interpreted and integrated effectively into decision-making, it is of little use.

That is why we expect to see value accruing to leading users of big data and decision technologies at the expense of laggards, a trend for which the emerging evidence is growing stronger.

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