Managing Uncertainty with Scenario Planning

Scenario planning to deal with uncertainty

The only constant today is faster, broader and more uncertain change. Companies that successfully manage this have a major competitive edge.

Uncertainty means not knowing what new trends, discontinuities and events will make up tomorrow. So strategic planning must be discovery driven, involving experimentation and learning, rather than simply being an analytical exercise.

Superior performance starts with anticipating future changes. But making assumptions about what the world will look like based on how it used to look ignores the inherent unpredictability of business. Trends aren’t destiny. Trends bend. Trends break.

In a world of great change, foresight matters a great deal. Our scenario planning approach helps you prepare for strategic discontinuities, innovations and trends better than the competition. This allows your organisation to ‘rehearse the future’ and better adapt as changes unfold.

We can help you to:

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